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Bread & Butter is joining forces with Stylesight to present trends

Bread & Butter has chosen Stylesight, the premier fashion trend forecasting service, as a partner for the forthcoming Bread & Butter Barcelona and The Source. Within the framework of this collaboration, B&B and Stylesight will be developing a series of creative presentations of trends, which to be put on during the forthcoming edition of the “tradeshow for selected brands”, from 21 to 23 January 2009.
“As an international trade fair of reference for informal and urban fashion, Bread & Butter is always extending the boundaries of fashion, style, art and culture. And as such, our aim is to work with a trend partner that has great weight in finding and expressing trends and, most importantly, shares our creative vision,” states Karl-Heinz Müller, managing director of Bread & Butter. In addition, Bread & Butter and Stylesight will jointly design and create a lounge for all visitors to the tradefair, as well as a photo booth, where trend-setters attending B&B will be photographed to participate in the creation of a “real time” trend board.
“We are very excited with this collaboration, and are already working very hard on the development of some of the content and some incredible events,” commented Frank Bober, founder and CEO of Stylesight. “I’m convinced that those attending Bread & Butter Barcelona and The Source will be impressed by this year’s trend presentations. If you’re a creative professional involved in informal or urban fashion, you can’t afford to miss this event.”
Stylesight is a leading provider of trend forecasting and product development tools for creative professionals of the fashion industry. The company’s central headquarters is in New York, and it has offices in Los Angeles, London, Paris, São Paulo, Hong Kong and Melbourne, in addition to having a staff of trend-spotting reporters all over the world.

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