IM Intermoda is being held from 20 to 23 January 2009 in the city of Guadalajara, Jalisco, and expects the visit of 18,000 accredited buyers, from all over the Mexican Republic as well as the USA, Canada, Venezuela, Peru, Puerto Rico, Bolivia, Brazil, Panama, Spain, Portugal, Korea, Pakistan and Kuwait.
Jaime Barba de Loza, president of the Organizing Commission, said that on its 25 anniversary, which takes place at the edition being held in January, IM Intermoda will leave no doubt about the strength of the industry throughout its quarter century in fashion and business, with the participation of talented Mexican and foreign designers.
It is worth saying that according to the figures of the National Chamber of the Clothing Industry, this sector ended the year with 324,000 direct employees, who represent around 2.3% of the national employment, and 8.5% of manufacturing employment.
Intermoda is, moreover, going through a phase of renovation, in order to arrive at its 25th anniversary under a new concept of sectorization: the areas are divided into Ladies, Gents, Children, Accessories, Supplies, Footwear, Design Hall, International Pavilion and New Talents.
In this way, with the firm resolve to support national design and little by little create a culture of “the Country’s Fash¡on”, Intermoda is focusing its efforts on ‘Modapremio’. Within the exhibition, there is an area termed “New Talents”, in which students or new values in national design have space to project their own brand on the current market. In these terms Intermoda is carrying out its new set-up, concept and mission, always supported by the best of the industry worldwide. For that reason, the Intermoda catwalk has become an excellent business platform for the brands parading on it. On this occasion, the program is made up of 11 general catwalks where 14 national brands and 41 foreign brands are parading, as well as new children’s catwalks where six national brands will parade. Intermoda brings together under one roof over 2,000 brands from all over the world, represented by nearly 700 exhibitors from Mexico and places like Colombia, Spain, Peru, Argentina, USA, China, India and Pakistan, concentrated into 36,000 square meters of exhibition space.
Ciclo de Conferencias y Pasarela Internacional
El Ciclo de Conferencias ha sido preparado con el afán de fortalecer el día a día de la industria del textil, con un total de seis ponencias generales, un seminario y tres conferencias magnas estarán a cargo de expertos mexicanos como Pablo Guerrero, Elena Osuna o Anna Fusoni, así como la brasileña Carol García y la londinense Fiona Jenvey.
Como cada edición, la Pasarela Internacional será el escaparate ideal para apreciar un poco del diseño mundial. En esta ocasión, los grandes protagonistas de la noche serán los diseñadores Olga Vega y Alejandro Medina con su marca Santo, y el diseñador brasileño Ronaldo Fraga, considerado por el Brit Insurance Designs of the Year como uno de los 100 mejores diseñadores de moda del mundo.
De igual forma se espera la visita de empresarios mexicanos y extranjeros del sector textil y del vestido, quienes consideran a IM Intermoda como uno de los mayores escaparates de la moda y el diseño a nivel internacional.
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