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Fimi Valencia changes dates, and move is well accepted
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FIMI, the International Tradeshow for Children’s and Teen’s Fashion (Feria Internacional de Moda Infantil y Juvenil), has changed its schedule from June 19th to the 21st. The change is due to the results shown by a survey commissioned by ASEPRI, Asociación Española de Fabricantes de Fabricantes de Productos para la Infancia (Manufacturers of Products for Children), to a third-party consultant.
The goal of this study was to obtain the necessary conclusions tending to improve the only international Children’s and Teen’s Fashion Show in Spain, and after surveying sales agents, stores and manufacturers, over 70% stated FIMI is satisfactory, as are the dates (Friday, Saturday and Sunday), with the exception of Monday.
FIMI was created as one more tool for promoting children’s and teen’s fashion products, and it evolves by adapting to the needs of its sector. “FIMI changes dates because this is what most people surveyed in our sector expresses. By changing the date we are responding to what the sector needs, and will make it easier for people to participate and visit our coming edition”, stated Pepa Ortiz, director of FIMI.
Two months prior to its opening, over 50% of the companies that took part in the past spring-summer edition have already confirmed they will once again support this project, by confirming participation in the 2010 spring-summer edition. The project evolves and has created a platform that facilitates proactivity among companies.
The technical team has launched the marketing campaign throughout Spain, explaining what the project is about and its reasons, as a new initiative. “In times of changes in the financial sector we need to have our sector participate and maintain their interest in FIMI as a good opportunity, where they can showcase products and make contacts, something that would be unthinkable if they were to do it individually”, says the director, Pepa Ortiz.
The new project adapts to the needs of both major and small companies, by offering various types of stands, from the most basic to the fullest versions. The project helps companies who want to make their
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