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Pure London, growing success
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| Every edition of this event reveals to be more successful than the previous one, with an increasing number of visitors. On this occasion, the number increased by 11%. Pure London was held on February 15th, 16th and 17th at the London Olympia. International buyers came mostly from Ireland, Spain, Italy and France, Germany, the Netherlands, Sweden and Japan. The increase in international attention was commented on by Marc O’Neil manager for the Irish brand name, who said, “Pure has created a really good atmosphere for a large segment of European buyers. The high level of this trade show has remained constant throughout its history”.
Among the eight hundred exhibitors taking part in this show, there were over one hundred and forty new brand names. Among visiting companies, we may mention Harvey Nichols, Fenwicks, Harrods, House of Freser and John Lewis. In addition to clothes-making, the focus of attention at Pure, there was also a significant area reserved to accessories, with thirty five new collections features. Lingerie and bathing suits were also an innovation this year.
“The presentation of trends at Pure is essential to me”, stated Joyce boles, buyer for Boles of Boyles Ltd, Ireland. Felga Stinson, buyer for Puddleduck Sandown, also praised the trade show: “Pure is extremely well organized. I must simply mention the quality of collections shown and the magnificent display of international brand names”. Hazel Boyle, one of the directors for Ben Sherman, stated, “We have contacted some twenty five new clients, and this is in part due to the promotion work carried out by this show. Another factor contributing to our success is our having our own catwalk. Our investment in this edition has proven to be worthwhile”.
Pure’s coming edition will be held on August 15th, 16th and 17th, at London’s Olympia.
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