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London Pure will exhibit proposals by 800 brand names
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The city of London will once again host Pure, between August 15th and 17th, 2004. The trade show will feature some 800 brand names showing the latest trends for the 2005 spring-summer season. Among exhibitors, there will be renowned designers and young creators, contemporary collections and fashions shows with the new trends for the coming season.
As with previous editions, the trade show will be structured to be divided into separate areas: Spirit, for your creators; Vision, for designer brand names; Impulse, for casual brand names; Elan, showcasing updated woman’s fashion and Life, the unisex fashion sector. Pure Accessories will, on its part, show the latest trends and collections brought by designers, while showcasing new brand names such as Dents and Dyberg Kern, presenting their new jewellery line, in addition to Streets in the Sky, with their latest collection of sophisticated purses and handbags.
Spanish presence
This edition will also be the first one to include Spanish brand names such as Armand Basi, re-launching their new collection for women inspired in creations by designer Miriam Ocariz, with Juste de Nin as creative director.
Diva Vintage, the novel, fun brand name will feature modern vintage designs and eclectic combinations.
Young Irish designer Petria Lenehan will present romantic creations and proposals.
Some of the new brand names also featured at Pure in august include Jackpot and part Two, both with a strong background at other trade shows featuring fashion for women. Una O’Reilly will present gauze and delicate lace, while BGN, a French company, will show their fashionable items known as somewhat whimsical and novel. Trico F and Oui will also present their most recent creations.
Visitors may also find well-known brand names, such as Noa Noa, East, Nougat, Presen of Barcelona, Sahara, Brax, Mac, Redgreen, Nougat, Mar O’Polo and Fenn Wright Manson.
Planners expect thousands of visitors, from both the UK and other countries around the world.
The director commented, “Pure is attaining success because it offers buyers a wide range of choices and styles, from exhibitors, to daily fashion shows, to other additional services”.
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